Dear customers, newcomers, friends, and Soul family,
We hope each and every one of you is staying safe, positive, and healthy.
This Pandemic, this little virus, has pushed all of us to stay in - physically and metaphorically. With all the time to introspect and reevaluate our notion of what we considered normal and what the future may look like, we have found ourselves asking, what role do we want to play in the new world?
Soul started as a mother’s simple dream to bring safe, comfortable, beautiful baby carriers to the people around her. When we began selling ring slings in Bangalore, it was because we knew that every family could benefit from babywearing, that our local weavers made beautiful fabrics that were perfect for carriers, and that we could generate employment for many local mothers and women.
Over the past 6 years, we have been blessed beyond measure. We grew much more than we expected and the whole experience has taught us a lot in the process. We are forever grateful for the thousands of babies around the world who have been worn close to their mamas and papas in a Soul carrier. The time has come, though, to slow down and focus on the future of our role on our planet.
Going forward, Soul will be operational only in India and Singapore. This has been a difficult decision for us to take, especially since so many of you around the world have been writing in asking when we are resuming international deliveries. We want you to know that we are so grateful to be recognised in the international babywearing community as a brand that you all trust and love, and it is heartbreaking to have to turn down your interest.
We are choosing sustainability above all else. For us to be truly sustainable we need to be a local brand focused on working with our local communities. If Covid-19 has taught us anything, it is that we need to choose our planet. We truly believe that every little change has a greater impact somewhere.
Thank you for your love, support, and encouragement,
Cheers to a better, brighter, more sustainable tomorrow!